Why The Nun Has Been A Hit, Despite Poor Reviews

By  at April 30, 2021  , , , ,  No comments
Why The Nun Has Been A Hit, Despite Poor Reviews

This past weekend, the latest film in The Conjuring Universe, The Nun, held Mass at the box office to the tune of $53.5 million. This fantastic performance was the best of any film in The Conjuring franchise and the second-best September opening ever. The Nun has earned $162 million worldwide through five days in release. This financial success stands in stark contrast to the film's critical performance, which is not so glowing, as evidenced by the 26% score on Rotten Tomatoes. So how did The Nun overcome the reviews to become a hit? Mexican and Latino moviegoers came out in droves for the horror film.

As reported by The Wrap, Warner Bros. and comScore data shows that 36% of the domestic audience for The Nun on opening weekend was Latino. For comparison to see what a turnout that is, only 17% of the audience was Latino for The Conjuring. For the last film in this universe, Annabelle: Creation, 26% of the audience was Latino. So that is a double-digit jump to over a third of the audience just from last year's Conjuring Universe entry. Also of note is that The Nun did particularly well in Mexico, performing better there than any other foreign market to the tune of $10.7 million.

As to why Latinos really showed up for this movie, there are a couple of possible factors. Although the star of the trailers has really been the nun herself, this film does feature Mexican actor Demin Bichir in a lead role opposite Taissa Farmiga. So that certainly should have increased the interest for the film in his native country. The other major component is that religion and religious imagery are obviously a prominent part of The Nun and have played a role in The Conjuring Universe since the beginning. That religious element could have been a strong draw for Latinos and Mexicans, where Catholicism is a big part of the culture. Horror films in general perform well with Latinos, and Warner Bros. and New Line noticed this with past Conjuring films, so they targeted their marketing to capitalize on this, focusing on states with large Latino populations.

Horror films usually seem to have greater immunity to bad reviews than other genres, so it's hard to say how many people might have been turned off by the negative notices for The Nun. But despite it having the worst Rotten Tomatoes score of any film in the franchise, Warner Bros and New Line knew their audience, and that audience really showed up for this film, helping it score a record opening for The Conjuring Universe. The fact that The Nun is a spinoff of a popular character from an existing film in a cinematic universe also had to play a role, and it will be interesting to follow the box offices of these films as this universe grows.

The Nun is now playing. Check out what we thought of it and be sure to let us know what you think. For all the movies looking for their own box office success and hopefully good reviews the rest of this year, check out our release schedule.





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Theaters Are Adding Signs To Warn Epileptic Fans About Incredibles 2

By  at April 29, 2021  , , , ,  No comments
Theaters Are Adding Signs To Warn Epileptic Fans About Incredibles 2

On Saturday of opening weekend, I went to see Tag in theaters and a curious thing happened. There was a sign on the door of each of the theaters in the Marcus Theaters venue that, upon closer inspection, actually had to do with Incredibles 2. The signage mentioned flashes in the movie that could cause discomfort for some viewers, including those who struggle with epilepsy.

Tag had no such issues.

The signage on each of the theaters was bold and right by the entrance, and seemingly came together after people on social media complained about a few sequences in the new Disney and Pixar sequel. For example, the epilepsy foundation shared:

If you've seen Incredibles 2 -- and yes we are about to get into minor spoilers -- the new movie follows the Incredibles, most specifically Elastigirl, as she goes out into the public to fight baddies in the attempt to give superheroes a good name again. As you may remember from the events in The Incredibles, superheroes are illegal in the Parr family's world, but Elastigirl, Mr. Incredible and their kids are hoping to change that with some help from their new friends at a company called DEVTECH. Elastigirl's foe at the start of the movie is a character named Screenslaver, who "enslaves" members of the populace through the use of hypnotizing technology, and that's where the major flashes come in.

An example of the Screenslaver's strobes can be seen, below, although we should note that they move and "flash" on the screen. There is, in fact, an entire sequence when Elastigirl tracks the Screenslaver into his lair and has a lengthy fight scene in a cage that is filled with the lights in question.

A blogger named Veronica Lewis has been credited with bringing public awareness to the potential issue, and she notes the scenes work well within the plot but some should simply take heed of the warning before seeing the movie. Following the post, it looks as if (at least some) theaters were quick to take note and take action. So, for those of you who saw Incredibles 2 this weekend, were the scenes disconcerting? Did theaters near you have a note posted outside?

This wouldn't be the first time a movie has triggered seizures in viewers. Memorably, Twilight: Breaking Dawn featured birthing scenes that caused photosensitivity in some viewers at the theater, as well.

All in all, potential flashes don't seem to have kept too many people away. Incredibles 2 is expected to have a behemoth opening weekend and is already tracking to be Pixar's largest opening weekend of all time. To check out more from this weekend's box office, take a look at CinemaBlend's full report.







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