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Deadpool 2's Director Explains Why The Movie Decided To Open Up Right Before Solo
It sure feels like we've been through a crazy number of major summer releases already, doesn't it? From Avengers: Infinity War to Deadpool 2 to Solo: A Star Wars Story, we've seen blockbuster after blockbuster in a very short window of time. This is even more interesting when we consider the fact that Deadpool 2 moved up from its planned June 1, 2018 release date, which put it one week before Solo. Deadpool 2 director David Leitch has addressed the May release date, recently explaining that the uniqueness of the Deadpool brand gave them the confidence to compete. Leitch explained about the release date:
We always approached everything in Deadpool, Ryan and I, we tried to say, 'We can't operate from a place of fear. We knew we were going to open up near Han Solo, but we knew we also were going to make a... You know, Deadpool was a very special brand. And so, it was like, they're different movies and let's just aggressively go forward and make the best movie possible and who knows?
There's some serious validity to David Leitch's remarks about Deadpool 2's position on the summer release schedule. Unlike many other PG-13 brands that will debut this year, Deadpool 2 is part of a "very special brand" that has a rabid, built-in fanbase. Though a movie like Deadpool and a movie like Solo: A Star Wars Story arguably appeal to very similar audiences, David Leitch's comments to Comicbook.com assert that the nature of a Deadpool movie is what helped it perform so well in its opening weekend, earning $125 million compared to Solo's $84 million.
One notable element that likely helped Deadpool 2 in this regard was the A+ marketing campaign. Wade Wilson is a unique character who can insert himself into a broad range of products and advertising styles, so the folks behind the R-rated sequel were able to capitalize on Ryan Reynolds' knack for smartass wisecracking to deliver some amazing promotional material.
Ultimately, the perceived gamble of wedging Deadpool 2 between two major Disney releases seems to be paying off in the long run, even if it made a little less opening weekend than its predecessor. Even in a far more competitive release window, the Deadpool franchise has once again gone on to become a massive box office hit for the X-Men series, and the stage has been set for more R-rated mutant adventures involving Wade Wilson, Domino, Cable, and others when the X-Force movie debuts.
David Leitch's Deadpool 2 is currently in theaters, so head over to CinemaBlend's in-depth review of the film to see what we had to say about it, and then head over to your nearest theater to check it out for yourself!
Chris Evans talks about what is likely his last turn as Captain American in "Avengers: Endgame." Chris Evans reflects on 8 years of playing Captain America, wrapping 'Endgame' It's a big
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Henry Cavill who has played Superman in DCEU films Man of Steel, Batman V. Superman: Dawn of Justice and Justice League has expressed some love for Aquaman in an Instagram post. While doing so, we see Cavill channeling Arthur Curry in a pretty funny way.
Michael Caine, who plays DiCaprio's father-in-law in the film, has finally explained the ending. While speaking at a Film 4 Summer Screen showing of the thriller, Caine said, "When I got the script of Inception, I was a bit puzzled by it.
Subscribe To Why Watching Detective Pikachu Makes Ryan Reynolds 'Sea Sick' Updates Ryan Reynolds Has A Colorful Way Of Describing His Detective Pikachu Character and applying to his role
'Detective Pikachu' and 5 of Ryan Reynolds' Animated Voice
While The Meg certainly has become a surprise hit, especially considering the divided opinions among audiences and critics, Solo was considered a financial disappointment for Disney, as the film made a lot less than expected for a Star Wars movie, as the franchise usually makes some of the highest earnings of the year.
The Meg Has Already Made More Money Than Solo: A Star Wars Story
Suicide Squad was a box office success, grossing $325.1 million in the United States and Canada and $421.7 million in other territories for a worldwide total of $746.8 million, against a production budget of $175 million ($325 million including advertising and promotion costs).
Suicide Squad 2: Original Characters Who Must Return For Gunn
The Fate Of The Furious' F. Gary Gray Is Tackling A Wild Video Game Movie New Ghostbusters Movie 44 DC DC Comics Discovery Disney Game News Game of Thrones
Why Ralph Breaks The Internet Doesn't Feature More Of Felix
In the DC's now wildly successful movie, Yahya Abdul-Mateen II crafts his character's iconic Black Manta suit only to […] James Wan Revealed Why Black Manta Is Not the Main Villain in "Aquaman" - HeroHyper | The World's Top Destination for Superheroes' Fandom
Aquaman Movie: LEGO Hints Black Manta Will Have Original
Joe Russo Defends The Russos' Handling Of Avengers: Endgame's Spoiler Ban 1 day ago It's natural for studios to want to keep certain parts of their blockbusters secret until the movie actually comes out, but Marvel Studios took this to the next level with Avengers: Endgame .
Celeb Gossip News - Joe Russo Defends The Russos' Handling Of
Zack Snyder's Original Idea For Cyborg Sounds Great Most DC fans will realize that the Justice League character who underwent the most revisions in Zack Snyder-turned-Joss Whedon's blockbuster was
Zack Snyder's original plan for Justice League, deleted scene
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